And yet the most viral video in Tiktok is the ultimate “black”.
Tiktok has just given another proof of the unpredictable nature of the digital world. The most prominent video in the history of the platform is not a dance, it is not a trend, it is not a farce – it is just a black screen.
An “empty” video breaks all the records
The user Lasi He uploaded a few second video in June 2023 that contains nothing but an absolute black background. By April 2025, this clip has gathered more than 3.6 billion viewssurpassing Zach King’s legendary “Magic Ride”, which held the first with 2.3 billion for almost six years.
@lasi♬ Originalton – Lasi
The video went viral not because users consciously saw it, but because of the way the platform works. The Autoplay And the user’s inactivity – letting the app play in the background – seems to have launched the content. Although scanned in views, the likes remain just 1.1 million, which has created theories about viewbotting or some ‘glitch’ in the algorithm.
The algorithmic irony
For many, this is nothing more than the most Perfect digital ‘accident’. For others, a proof that in the world of social media, success does not always depend on the content. Whatever the case, Tiktok has once again reminded us that … nothing is predictable when talking about viral.
