The iconic cocktail made its debut in 2006 and has been associated with the US Open ever since.
The US Open it’s not one yet Grand Slambut also a place for fans who enjoy the most iconic cocktail with his signature: the Honey Deuce. Since its introduction in 2006, this refreshing drink has become a tournament staple, and in 2023, it has reached new heights, generating sales of almost 10 million dollars.
Made with Gray Goose vodka, lemonade, raspberry liqueur and garnished with cantaloupe balls that cleverly resemble tennis balls, the Honey Deuce has been combined with the tournament.
The price of the signature drink of the US Open, the Honey Deuce, has increased faster than inflation 🎾🍹💵📈
In a vacuum, $23 is a wild price to pay for a cocktail, but it does come in a cool souvenir cup and is basically in line with other food & beverage prices at the Open pic.twitter.com/fj4CWksgv2
— Lev Akabas (@LevAkabas) August 26, 2024
This year, his honor Honey Deuce increased to 23 dollarsbut that didn’t stop fans from enjoying this classic drink courtside. With approx 450,000 drinks that were served throughout the tournament, the Honey Deuce yielded approx $9.9 million in sales – an amount that surprisingly exceeds the total prize money awarded to Grand Slam champions.
As someone who has never been to the US Open, so never had Honey Deuce but can’t believe the price, I raise you The Dirty Devil cocktail? the drink of the National Bank Open.
It’s sweet, tart and has a refreshing dragon fruit flavor, and only $14 CAD with the memorabilia cup! https://t.co/AarvvSGuuE pic.twitter.com/ry15dprwXY
— Bianca🦋 (@bianca_peterkin) August 27, 2024
The drink’s continued success is a testament to its enduring appeal and clever branding. Its popularity highlights how the US Open experience extends beyond the matches themselves, offering fans a taste of luxury and tradition with every sip.
It’s not the #USOpen without the iconic Honey Deuce cocktail 🍹🍉
Last year, the drink raked in almost $10 million in sales and this year the price is up to $23 each 📈
Is it worth it? Our man @RichJonesMedia gave it the taste test on Day 1 of this year’s tournament 🎾 pic.twitter.com/rnvH8aAuFW
— Mirror US Sports (@MirrorUSSports) August 26, 2024
