New chapter for Adidas Originals, with “The Original” campaign and 3 flagship models in the spotlight.
The adidas originalsfor the Spring/Summer 2025 season open new chapter. After celebrating Adidas Originals culture, the “The Original” campaign aims to inspire the younger generation, with the core the strong idea that the change starts with one.
The 3 models of the campaign are the emblematic Superstar iithe Handball spezial and Samba og. Three classic models, symbols of Adidas Originals culture, which have been worn by thousands of people, have written history in communities and street cultures and have become part of the city’s DNA.
At the heart of the new campaign “The Original”, inspired by the vision and commitment to authenticity to come up with something original, is the brand’s collaboration with the famous director Thibaut grevet. Adidas Originals collaborate with the director who knows how to authentically capture the energy of the culture, the passion of fashion and the rhythm of sport. The campaign is cinematic, full of contrasts, intensity and rhythm.
Through his lens, the director tries to convey the concept of authenticity, reflecting the power of those who inspired the generations that followed. The story unfolds through impressive contrasts, where the energy of the crowd creates the scene and every Original It is revealed in its own space. The choice of campaign soundtrack is not accidental.
The timeless part of The Platters – ‘Only You (and You Alone)’comes to give the message in the most subversive way. The Film of the campaign ‘The Original’ It’s just the beginning. Before there are a thousand, there is the first, the authentic, the original, the one who redefines the game and leads us forward.
You can search the campaign models at adidas.grfrom April 17 to Adidas Original Store Athens and Kalamiotou and in affiliated retail stores.
