It was about two months ago when the random three-word phrase we all use every day, “it’s for you,” would be forever associated in the domestic collective unconscious with the viral catchphrase “Scorpio is for you. Pam!”.
It started with a TikTok video and has grown to cover opinion pieces, on-the-spot reports, afternoon magazines and late-night talk shows. Marina Bobetsi was seen advertising the Skorpios nightclub, in Kallithea, showing off “some of our drinks and girlfriends” – another catchphrase played on repeat through the original’s parody and parody videos. Certainly Marina’s foreign accent played its part in spreading the word – as much as we’d like to think we’ve gotten rid of the racist weeds, they find a way and creep in even through seemingly innocent puns.
Then there was that ‘bam!’, that prompt at the end of the bubble-gum sentence, which wasn’t exactly ‘bam!’ but sure enough it made the same click. The deficit of one letter acted as a festive surplus.
That “bam!”, that exhortation at the end of the bubble-gum sentence, wasn’t exactly “bam!” but sure enough it made the same click.
The continuation, more or less, known. This was followed by a video of Maria Iordanova, the owner of Scorpio, who made sure to clarify the titles of the hierarchy, while giving advice on avoiding the “bomb” in drinks, continuing to showcase the “girlfriends” who work in the nightclub. Somewhere in there, it seems there was a misunderstanding and the news about the viral Marina was bad – but viral all the same. “She lost her job” wrote the sites to shake the algorithm in the air and Marina was back at her professional post, the next day. No cat, no damage.
With these and with these, together with the announcements of the political parties of the candidates in the European elections, inflation hovering at 3% and the weather reminding of the climate crisis at every opportunity and with tons of African dust, Marina and Maria became famous. As famous as Andy Warhol predicted.
More famous, arguably, than “Chu’s Wine” and “we are made for each other, finally!”, two cases of high virality of the past. The “Pam!” it was launched beyond the apparent power of the binary, digital god mainly because it also carried the guilt of anti-woke culture, the silencing of the phraseology of political correctness. The word that hovered above the speed of news was, after all, never spoken.
At the same time, never before in human history has fame run faster than its digital shadow – from the scroll down to the talk show in the blink of an eye.
The “Pam!” it was launched beyond the apparent power of the binary, digital god mainly because it also carried the guilt of anti-woke culture, the silencing of the phraseology of political correctness. The word that hovered above the speed of news was, after all, never spoken.
After all, since its inception in the early 1950s, the talk show recipe has been one of television’s most versatile and durable formats, feeding off and being fed by current affairs.
The ultimate confirmation of one’s celebrity is being invited to be an interviewee on a late-night talk show.
“Whether it was the sophisticated wit of Dick Cavett, the magnetic empathy of Oprah Winfrey, the innovative comedy of David Letterman or the sharp political satire of Jon Stewart, talk shows have continued to provide viewers with a vibrant mix of entertainment, information and engaging discussion. ” Smithsonian magazine writes, leaving a lot of room for the definition of the word “exciting” these days. And especially in our nights.
Source: grace.gr
