Coca Cola is one of the most recognizable brands in the world, with its iconic logo instantly recognizable on supermarket shelves. But it turns out there is a hidden meaning behind the design.
OR Coca Cola is one of the most recognizable brands worldwide, famous for its characteristic its red packaging and white letters.
Over time, as the Coca Cola introduced new variants of its classic drink – such as Diet Coke, Zero, Light and a number of flavors – the famous logo was adapted to each version. However, the Coca Cola has consistently maintained its unique aesthetic for years.
Although her logo Coca Cola may just seem like a stylized version of the brand’s name, the long tail of the letter ‘C’ is said to represent a smile, emphasizing the brand’s emphasis on happiness and joy. “This subtle message may go unnoticed, but it subconsciously creates a positive association with the brand in the minds of consumers” explained Richard Lau, its president LOGO.coman industry leader in logo design and marketing strategy.
What significance can this choice of the company have? Brands all over the world seek ultimate recognition and an important role in achieving this goal is played by the power and visibility of a company’s logo. “Businesses often fail to understand the value of a logo – it is the connection between a company and potential customers and what customers will remember most”Richard added.
