Coca cola has finally released its long-awaited Christmas advert, but those who saw it are “upset” after discovering that Santa Claus has been replaced.
Oi consumers and their fans christmas advertisers have been stunned after learning that its holiday ad Coca-Cola for 2024 it was done using artificial intelligence – and in the midst of all this he also “lost”. Santa Claus.
The advertisement known to all of us “Holidays Are Coming» first started the 1995 and since then it marks the beginning of it for many festive season. However, this year’s 15-second clip has irked consumers – mostly about the usage artificial intelligence.
The clip shows a fleet of her trucks Coca-Cola arrive in a snowy landscape, while a man hands a bottle of liquor to an unseen figure in white sleeves, who is supposed to be the Santa Claus – although, it is not fully displayed.
Coca Cola’s annual Christmas commercial has been created with AI this time. pic.twitter.com/xO72akwoBh
— DiscussingFilm (@DiscussingFilm) November 15, 2024
THE Javier Mezaits chief marketing officer Coca-Cola in the EU, said the company wants to adapt to the “current era” by relying on the use of artificial intelligence.
“The brief was to bring Holidays Are Coming to the present, and then we explored AI as a tool for something better”he told Marketing Week.
But the decision didn’t sit well with some X/Twitter users who shared their views on the remake of the traditional ad.
One of them said he was “horrified and disgusted” by the use of AI, adding: “What is this AI monstrosity? Was it that hard to use real people?’
Another asked: “How do we let this happen? Unacceptable.”
